History

Born in the Hautes-Alpes, PAG was built with and for gravity sports professionals.

Hand in hand with the athletes, our collections and their technical qualities are strengthened and evolve from year to year. From the start and for almost five years, each piece was skillfully hand-sewn by Victor Daviet’s grandmother.

Having relocated the brand to Lyon in 2017, we sought to integrate the city’s rich textile heritage to design high-end, technical, functional and innovative products that allow humans to better evolve in hostile environments. Captivated by the technical value and its impact on performance, we worked alongside experts from 37.5 Technology to develop our own textile materials.

These innovations are intended to offer outdoor athletes a selection of products designed for the ups, downs and in-betweens of intense exploration.

As creators, we are constantly looking for artistic and sporting growth, the trademark of the PAG adventure.

Our designer, Louise Porche, is part of this vision and creates products for those who share our infinite love of textiles, design and sport in the wild.

All our innovations are developed in our French workshop. They combine the spirit of the mountains, where we come from, with artisanal fibers found in the historic workshops of Lyon.