About the brand

HISTORY

PAG neckwear is a family story.

A family of passionate riders led by a talented seamstress: our grandmother aka “La Chinoise”

The brand is naturally born of a need that was essential to answer. At the age of 16, I was every day possible on my board with my brother, my friends whatever the conditions. Good times of sharing in the mountains to ride from morning to the night with the band. My only problem: the coldness in the neck created by speed and powder.

One day, as I watched my grandmother sew, I simply asked her to gather a few scraps of fabric to make a neck warmer.

 
 
 

From these falls came a prototype that we progressed little by little and became the first PAG. Subsequently, during a trip to the United States with my brother, we found inspirations and we added graphics of the moment to make the products more aesthetic. Our friends Ben Thomas-Javid, Victor De Le Rue, Golden Garcia Leal, Paul Obermosser and others quickly joined the product and bandit style. This is how the PAG crew was formed, supplied in France and by granny. From that moment on, the crew never stopped riding, technically evolving the products and sharing them.

With the development of the brand, the family is growing, Grandma is now supported by Louise Porche a fashion designer. The “made in France” artisanal production has been professionalized by a partnership with a French clothing factory. On the other hand, one thing has not changed: the crew still rides as much!

Today, it is with the same spirit of family and passion that the adventure PAG develops, keeping the will to make technical and aesthetic products of French quality.

 

 

IDENTITY

MOUNTAIN

PAG Neckwear is born from the passion for mountain riding, to promote the performance of mountain sports, to protect against the cold and the sun its users and to bring an unequaled technicality to essential accessories!

Thought by riders for riders!

PAG NECKWEAR products will always be developed and rehearsed for high altitude sports, and that will never change!

STREET

Passionate about urban fashion and streetwear PAG NECKWEAR wants to bring its technical expertise and expertise in cold protection while paying the greatest attention to detail and style to offer the first technical accessories used by professional athletes as well as passionate about streetwear fashion!

To be more innovative and to display the most fashionable cuts on the market PAG NECKWEAR has teamed up with a young fashion designer Louise Porche.

 

MOUNTAIN

Our textile accessories bearing the mountain pictogram have been developed to have the best technical characteristics to provide maximum comfort in mountain environment.

RUN / TRAIL

Our textile accessories bearing the run / trail pictogram have been developed to bring maximum comfort to runners and trail runners, they are products without fleece.

STREET

Our textile accessories bearing the street pictogram have been developed with the same technical characteristics as the mountain products, with a design and innovations to make them perfectly adapted to streetwear culture.

 

RESEARCH

PAG NECKWEAR markets technical textile accessories for mountain sports. The brand draws its inspiration from the urban and sports world to offer innovative products of high quality.

  • Protection: The primary goal of PAG is to protect against the climate, the caches-necks and hoods developed by the brand are made to protect against the cold and the sun in mountain and urban environments.
  • technicality: PAG products are developed in the most hostile environments of the planet (Alaska, Alps, Japan …) Thanks to a team of athletes who travels the world for the practice of their sports.PAG accessories have been thought , tested and created to provide athletes and the general public with technical products that provide maximum comfort and warmth for its users.
  • Created, tested and validated by professionals for an inimitable quality.
  • Comfort: Thanks to their cut and their uncluttered design, PAG products are reworked in order to bring the most comfort and warmth possible to users.
  • Use: The products of the range PAG NECKWEAR were created to be used both for the practice of the sport and for a more urban use, technical products with contemporary and innovative designs to satisfy the best athletes as the amateurs of sportswear wishing to combine quality with style.
  • Innovation: PAG NECKWEAR is as innovative in terms of technicality as design.

DEVELOPMENT

In order to combine technicality and comfort while maintaining unique and futuristic cuts and designs, PAG NECKWEAR has called on a young self-taught and gifted stylist to bring an urban and contemporary style to the products in the range.

LOUISE PORCHE

UNIVERSITY / SCHOOL: HEAD – GENEVA UNIVERSITY OF ART & DESIGN

“After validating a degree at the Beaux-Arts in Toulouse, I completed my training with a master’s degree in fashion design and accessories at the School of Art and Design in Geneva. This double degree allowed me to emphasize both the creation and the conceptual aspect of my pieces.

Indeed I conceive my work as a designer in terms of aesthetics as thoughts and criticisms. For me, clothing is a pretext for understanding historical elements, as well as for studying the evolution of the anthropological and sociological questions that arise from it; the whole constituting the essential basis of each of my interventions.

Thus my vision of clothing tends to lose the ostentatious ornamentation of feminine clothing to bring out the beauty of matter and detail; revealing the whole ness of a contemporary look.

At the same time, my creative work focuses on the influence of the phenomenon of rationalization in modern ready-to-wear, gradually bringing male aesthetics closer to the idea of ​​the neutral. Thus my creations are not limited to a particular genre since each of them is elaborated as well for the man as for the woman; In order to promote the appropriation of the garment, to offer a base of quality clothing which can come to decorate according to its moods. ”